A fierce nationalistic pride is key to the Punk movement and its leading drummers; Paul Cook (Sex Pistols), Rat Scabies (The Damned) and Rocky Rhythm (Revillos) all play the British-made Premier.
As ‘Punk’ morphs into ‘New Wave’, new names like Clem Burke (Blondie), John Maher (Buzzcocks), Paul Thompson (Roxy Music), Rick Buckler (The Jam), Billy Docherty (The Undertones), join the more established drummers like Phil Collins, John Coghlan (Status Quo) and Richie Hayward (Little Feat) in Premier’s advertising.
Many products and features have become household names in the drumming world and current research and development ensures that this legacy of innovation continues.
A shift in the dynamic of entertainment with the one-time rebellious and underground Jazz scene now influencing musical theatre and recordings, the modern drum kit is fast growing in popularity.
It’s the age of the ‘star’ and contemporary Premier catalogues proudly declare “Nine out of ten ‘ace’ drummers use a Premier outfit”.
Premier’s famous entry-level brand Olympic also features during the decade.
World War II sees Premier’s skills employed in the production of precision-engineered metalwork for the War Office who instigate a move to a new site in Leicester.
Great products like the 250 bass drum pedal, Zyn Cymbals and Everplay heads set Premier aside from its competitors.